This campaign is in response to D&AD's Mac&Cheese 2024 brief. The campaign consists of posters which use playground imagery to showcase Mac&Cheese's want to play with their audience.

Users can 'play' by scanning the posters and editing them with their own captions, a feature which utalises Gen Z's humour and image editing culture. The Campaign ends with Mac&Cheese physically connecting with their audience with a real Mac&Cheese playground.